A client straight up said my follow-up game was weak. Fixed it.
I was doing my usual thing after a trade show, sending a generic 'nice to meet you' email to everyone. A guy I really wanted to work with, a manufacturing rep from Cleveland, wrote back. He said, 'Look, I get 50 of these a week. You talked about my new product line. Why not mention that?' It hit me hard. I was just checking a box. Now, I spend 5 minutes per contact right after the event. I jot down one specific thing we discussed, like a project timeline or a material they use. My follow-up email leads with that detail. My reply rate went from maybe 10% to over 40% in three months. It's more work, but it's actual networking, not just broadcasting. Anyone else have a simple trick to make follow-ups less of a chore?