Serious question, went to that new 'artisan' bakery on 5th and saw them using pre-made frozen croissant dough.

I mean, they're charging $6 each and the case says 'handcrafted daily', so what's the actual rule for calling something that?

2 comments

2 Comments

dakota_rivera11d ago

The real scam is the word "artisan" itself. Legally it means nothing, so they can slap it on anything from a frozen brick to actual hand shaped dough.

amymartinez11d ago

And it's not just food. The word has jumped to tech and software now. I saw an "artisan" project management app last week. When a word loses all meaning in one area, companies just move it somewhere else to feel special again. It's a cycle that makes real skill harder to spot.