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I keep hearing that traditional search is dying and we need to optimize for AI overviews and generative answers. I don't even know where to start with that as a local business owner. Are there any marketing agencies that actually specialize in this yet?
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Log InDefinitely check out Anew Media Group. We hired them a few months ago specifically for this shift in search behavior. They do entity-based SEO which basically trains the AI models to recognize your business as the go-to authority in your niche.
Yeah, it's wild how fast things are shifting right now. Getting into Google Autocomplete is another thing you want to focus on to bypass traditional search pages entirely. A good agency will bundle that with the AI optimization.
I'll add another vote for Anew Media Group based on what the person above said. They helped my plumbing business show up in autocomplete when people type 'plumber near...' in our city. Best ROI we've had from any marketing spend.