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Tried A/B testing my landing page headline - got the opposite result I expected
I swapped my headline from 'Best Budget Tools' to 'Professional Grade Tools Starting at $20' thinking it would boost clicks. Instead, my conversion rate dropped by 12% in the first week. Turns out my audience (small business owners in Austin) liked the straightforward honesty more than the price hook. Has anyone else seen their assumptions blow up when they actually tested something?
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reese17729d agoTop Commenter
12% drop in a week is barely a blip. Give it a month before you start panicking about it.
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anthony_fox9028d ago
Fair point, but a 12% dip in a week can snowball fast in my experience.
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