The overthinking on landing pages is killing conversions

I see so many people cramming every feature and benefit into a single page like it's a brochure from 2005. Last week I looked at a client's page that had 14 different calls to action above the fold and they wondered why nobody clicked. Has anyone else noticed simpler pages actually perform better or is it just me?

2 comments

2 Comments

rowan66616d ago

Read a study a while back that said people make up their minds about a page in like 3 seconds or something crazy... if they see a wall of text and a bunch of buttons they just bounce. Clients always want to throw everything on there but it just confuses people. The whole "less is more" thing is real for landing pages.

caseyw1216d ago

Man, I totally get that. I used to be the opposite, honestly. I always thought, "Well, if I cram all this info in there, someone is bound to find something useful and click." But I've seen it happen too many times where people just bounce off a page that's packed with text and buttons. I started paying attention to my own browsing habits too, @rowan666, and I realized I do the exact same thing. If I land on something and it looks like a mess of options, my brain just shuts off and I'm gone in half that time. So yeah, less is really more. It's about trusting the visitor to be smart enough to want the next step, not overwhelming them with every possibility up front.