Stop pretending SEO is dead just because Google changed the SERPs

Been doing SEO for about 6 years now, mostly for local service businesses. Last month a client panicked because their organic traffic dropped 40% overnight. Turned out Google just moved their main keyword results to a featured snippet and local pack. They were still getting calls, just not clicks. I see SEOs on Twitter claiming the industry is dying every time Google adds a new SERP feature. It's not dying, you just need to track different metrics now. How are you measuring success when clicks don't tell the whole story?

2 comments

2 Comments

parker_bell10d ago

Used to roll my eyes at people tracking calls instead of clicks, but you just changed my mind. A client of mine lost 60% of their organic visitors last quarter but their phone actually rang more than ever. Guess I need to start asking clients what they actually want instead of assuming clicks equal success.

seth_green8510d ago

Been tracking call recordings to see what people actually ask for instead of just counting clicks. That helped me show real value to a client who thought they were failing.