Spent 4 hours A/B testing landing page headlines, barely moved the needle

I ran a split test on my SaaS site's hero headline last week, pitting a benefit-driven line against a feature-focused one, and after 2,000 visitors the conversion difference was only 0.3%. Feels like I could have spent that time on improving page load speed or rewriting the CTA button instead. Has anyone else had A/B tests where the effort just wasn't worth the result?

2 comments

2 Comments

fisher.diana2d ago

Read somewhere that 80% of A/B tests end up with no clear winner, so you're definitely not alone in that. It's crazy how much time we sink into tiny tweaks.

river1822d agoTop Commenter

tiny tweaks" is literally my life story. I spent 3 hours once testing button color blue vs green and guess what? Still no winner. Classic. @fisher.diana we're basically on the same struggle bus just circling around with no clear destination.