Just saw a local shop run the same ad for 8 months straight

They never changed the creative or the offer. I tracked their ad spend on Facebook's Ad Library, about $500 a month. After 3 months, the click cost went up 40%. People just tune out. I told them to swap the image and text every 4 weeks. Now they get more clicks for less money. Anyone else track ad fatigue like this?

3 comments

3 Comments

the_kelly3mo ago

Honestly I have to disagree here. Sometimes an ad that keeps working is a sign it's just really good. I ran one for almost a year because it kept bringing in steady sales without any changes. The cost per click went up a bit, but the sales it made stayed strong, so the profit was still there. Changing things every month can actually mess up what's already working. You have to look at the full picture, not just the click cost.

jesse_barnes371mo ago

Thats a dangerous way to think man. Running the same ad for a year is basically throwing money away. Cost per click going up is the biggest red flag there is. It means your ad is getting stale, people are tuning it out, and the platform is charging you more because engagement is dropping. You might still see sales but youre leaving cash on the table by not testing new angles or offers. Fresh ads usually get cheaper clicks and better conversion rates. Sometimes you gotta kill your darlings to keep growing.

the_anna3mo ago

Totally agree with @the_kelly, same thing happened to me.