I was wrong about ignoring TikTok for a B2B audience

I was at a conference in Denver last week and saw a competitor's booth packed with people. They were showing a simple TikTok video explaining a complex software feature in 30 seconds. I had always thought TikTok was just for kids and dance trends. We tried a similar video on our channel, and it got 50 qualified leads in two days. Has anyone else found a surprising platform that works for their business?

2 comments

2 Comments

sage_lewis101d ago

Saw a LinkedIn post about that exact thing.

spencer_ross1d ago

My feed has three of those posts in the last hour. It's like a weird hive mind thing.