5
Can we talk about how we used to plan social media content?
About two years back, I would sit down every Monday and try to plan a whole week of posts for our small business. I'd write captions, pick pictures, and schedule them all at once. It felt organized, but the posts never really connected with people. Then I started using a tool called Metricool to track when our followers were actually online. I found out most of them are active around 8 PM on weeknights, not during the day like I thought. Now, I only plan three posts ahead and leave room to post something quick and real-time based on what's happening that day. The change came because I saw our engagement drop, and I needed to fix it. Has anyone else moved away from a strict weekly schedule to something more flexible?
2 comments
Log in to join the discussion
Log In2 Comments
james67222d ago
Oh man, did you also find that scheduling way ahead made everything feel super stale? I was doing the same Sunday night planning thing, and my posts felt like robot updates. Switched to just planning the next day or two, and keeping my camera roll open to grab pics of actual stuff happening in the shop. The difference is crazy.
3
noah_sullivan21d ago
Yeah but is your social media feed really that big of a deal? It's just pictures of wood and tools. Most people scroll past in half a second. As long as the work you're showing is good, who cares if you planned it on Sunday or Tuesday? Feels like people overthink this stuff way too much.
6