A/B test on landing page copy, B won by 2x but here's the catch

I ran a 30 day split test on our service page in Austin, one version with outcome focused headlines and the other with feature lists. The outcome version got 214 signups versus 98, but it also pulled in way more tire kickers who never converted past the free trial. Has anyone else seen a short term win that ended up hurting the sales qualified lead count?

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evanfox23d ago

Man that's brutal, same thing happened to us last quarter.