A client in Austin said my crew's website was 'invisible' to her mom

I was fixing a leak under her sink last month, and she mentioned her mom tried to find our number online but gave up after 3 searches. She said, 'If my mom can't find you, you're not really online.' I mean, it made me realize our local SEO might be totally broken for older folks. Has anyone else had to rethink their site for a specific age group?

3 comments

3 Comments

paige8703mo agoMost Upvoted

Totally feel this. My aunt tried to book a haircut on my friend's salon site and rage quit because the booking button was some tiny grey text. She called it a "ghost button." Had to walk her through it over the phone. Made me see how many sites rely on younger people just knowing where to click. We changed all our buttons to big blue blocks with clear words like "Call Now" after that. Night and day difference for her.

uma_reed2624d ago

Wait @jesse_barnes37, you ever notice how "ghost buttons" are basically web designers flexing their minimalism at the expense of actual people trying to get stuff done? Grey text on a white background is basically an invitation for someone's grandma to call you frustrated instead. We switched to bright orange buttons with "Book Here" in bold, and suddenly my aunt can schedule her appointments without me playing tech support for twenty minutes.

jesse_barnes373mo ago

Ghost buttons are the worst, like they're trying to hide from you! It's crazy how many sites treat the main action like a secret. Your fix is exactly what everyone should do.