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Warning: My 'viral' TikTok ad got 2 million views and 7 sales

The video was a guy trying to open a pickle jar for 45 seconds, then cutting to our product. The algorithm loved the struggle, but the conversion rate was a joke. Has anyone else had a video blow up but not actually move the needle?
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2 Comments
kim.wren
kim.wren3d ago
Our 500k view reel last month only sold 12 units.
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the_zara
the_zara3d ago
Honestly, did your video even show what the product does for the customer?
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