The guy at my hardware store told me to use sharpies on my Facebook ads

So I was complaining to this older dude who works the paint counter about how my click through rates were tanking. He said I should literally take a sharpie and circle the main feature in my ad images. I thought he was messing with me. Like, who does that in 2025? But I was desperate after spending $300 on a campaign that got me 12 clicks. I tried it on a small test ad for our store's grill sale. Drew a big red circle around the propane tank hookup. Clicks went up 40% that weekend. Now I do it for every product photo. Looks ridiculous but people really do look at the bold stuff first. Anyone else tried something this low tech that actually worked?

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2 Comments

troyjackson4mo ago

Yeah that works way better than you'd think because people just don't read anything that doesn't stand out first.

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wrenwilson4mo ago

My uncle still uses a laser pointer on his TV screen during family zoom calls.

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