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Shoutout to A/B testing my email subject lines for the first time
I run a small newsletter for local businesses in Austin, and for months I just wrote whatever came to mind for subject lines. Last week I finally sat down and compared two approaches: short and punchy vs. a question format. The question format got a 12% higher open rate across 500 subscribers. I was shocked because I always thought shorter was better, but asking "Need more weekend bookings?" worked way better than "Weekend booking tips." Now I'm testing it on my next batch this Monday. Has anyone else found a specific style of subject line that works better for their audience?
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