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realized my banner ads were useless after checking the heatmap from a client in Austin
I spent 9 months tweaking copy and colors on these $2k/mo display campaigns, then noticed nobody was even scrolling past the hero section, so the whole ad was invisible, how do you guys actually measure viewability beyond the dashboard?
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hugo_jones21mo ago
Ha! Sounds like my ex used to check my browser history but never scrolled past my texts either.
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