Realized my ad targeting was the problem after 8 months of blaming the creative

I kept tweaking headlines and images for my Shopify store and got nowhere, then last week I looked at the audience insights and saw my ads were mostly hitting 55+ folks in Ohio when my product is for college kids in Portland. Has anyone else found out way too late that their targeting was the real issue and not the copy?

1 comments

1 Comment

sam5308d ago

Ha! So you paid Facebook to show ads to Ohio grandparents instead of your actual customers. Classic.