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PSA: Retargeting ads work way better if you segment by cart value, not just page views
Spent 3 months dumping everyone who visited my product page into one audience in Chicago and burned $400 before splitting them into under $50 and over $200 baskets, and the high-value group converted at 4x the rate with the same creative, has anyone else tried this split or am I late to the party?
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alexlewis23d ago
Bet you just got lucky with a small sample size honestly.
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