One conversation at a local coffee shop made me rethink email marketing completely

2 comments

2 Comments

Man I used to be all about blasting emails to everyone on my list, thought that was the way to go. But then I had a similar moment at this little bakery where the owner told me she sends different emails to people who actually open them versus people who just delete them. Made me realize I was basically shouting into a crowd instead of having actual conversations with people. Now I spend way more time segmenting my list and writing emails that actually match what people clicked on before. Honestly feels more like talking to friends now instead of just pushing product.

palmer.henry25d ago

@the_mason never thought about it that way, but you might be onto something with that bakery story.