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Just realized a client in Seattle taught me more about SEO in 10 minutes than any course I paid for

She pointed out that my keyword strategy was ignoring local search intent for her bakery, and suddenly the traffic numbers made sense. Has anyone else had a client unexpectedly show you something that changed how you work?
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leo_campbell
My buddy Tom runs a small landscaping company over in Portland and last spring a client who owned a yoga studio showed him that all his Google Maps listings were pointing to his home address instead of his business locations. He'd been wondering why he was getting zero calls from local searches even though his website was ranking fine. She literally sat down with him for fifteen minutes and fixed his whole Google Business profile on the spot. He told me that single change brought in about forty percent more leads within two weeks. Sometimes the people using your service actually know way more than the experts you're paying.
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thomas_young
People who actually use a service every day often see the simple problems that professionals overlook because we're too busy looking for complicated answers. It's like how a bus driver can tell you more about traffic flow than a city planner with a fancy degree.
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