15
I was totally against influencer marketing for our small biz but one campaign shifted me
At my day job crunching numbers I always saw influencer collabs as a money pit. But my boss pushed me to try a $500 micro-influencer on Instagram for our local coffee shop in Austin. She posted 3 stories and a reel, and we got 40 new customers in one week with a $2 cost per click. I figured the numbers would be trash but the engagement was way higher than our Facebook ads for the same spend. Has anyone else seen better ROI from nano-influencers over traditional paid campaigns?
2 comments
Log in to join the discussion
Log In2 Comments
elliotc1015d ago
40 new customers sounds good on paper but how many of them came back after that first week? I've seen places like Amy858's bakery get a quick bump from influencers and then drop right back down when the buzz fades. That $2 CPC also might look cheap but you're paying for eyeballs that already follow a coffee shop vibe instead of actually building a repeat customer base. Organic word of mouth from a solid local ad would probably stick around longer and cost less in the long run.
3