Finally admitting the old email newsletter trick actually works

I spent 4 years ignoring the whole 'send a plain text email like a human' advice for our B2B list, figured it was just guru fluff. Then last month I tested it against our polished template for one campaign, same offer and everything. The plain text version pulled a 34% open rate vs our usual 18%, and now I feel dumb for brushing it off so long. Anyone else have a tactic they mocked for ages that ended up being the real deal?

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the_sarah14d ago

Did my boss just find my 3am "urgent update" emails? Asking for a friend.