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Burned through $3k on Google Ads before switching to niche forums

I was dumping money into broad Google campaigns for a SaaS product. After 6 months and zero real leads, I shifted to posting in industry-specific Facebook groups and Reddit threads. Now I'm getting 5-10 qualified signups a week for free. Anyone else ditch paid search for community targeting?
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2 Comments
miles_grant35
lol "try scaling to $30k" that mindset is exactly why most people burn cash before figuring out what actually works. once i switched to niche communities i was getting warm leads instead of cold clicks, way better for a saas play honestly.
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jennifer_west
$3k is nothing, try scaling paid search to $30k and actually optimizing it.
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