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The day my ad manager forgot 20% of my audience existed
I spent 3 hours tweaking Facebook ad targeting last Tuesday and got zero conversions. Turns out I had accidentally excluded women ages 25-40 from my campaign. That's half my customer base right there. Has anyone else blown hours on a silly targeting mistake like that?
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noahcampbell6d ago
Wait, you spent 3 whole hours and didn't catch that you were basically ghosting your own customers? That's rough. I've done the same thing though - once I forgot to uncheck a box and ended up targeting only people who'd visited my site in the last 7 days. Spent two days wondering why my new customer campaign was dead in the water. Facebook's targeting interface is like a minefield sometimes. One wrong click and you're talking to nobody.
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