Stumbled on a stat that made me rethink our Facebook ads budget

I was digging through our last quarter numbers and found out that 40% of our leads came from Instagram Stories, not the main feed or carousel ads. That surprised me because I've been putting most of our $2,000 monthly spend into standard feed posts. Anyone else see a shift like this lately or am I just catching up late?

2 comments

2 Comments

susan_wells1mo ago

Forty percent from Stories alone? That is way higher than I expected. @gonzalez.anna must have been onto something with that podcast stat because this seems like a huge shift. I guess I need to rethink where my money goes too.

gonzalez.anna1mo ago

Heard on a marketing podcast that Stories engagement is through the roof lately.