Pro tip: I stopped chasing every new social media platform after a client called me out

A client I've worked with for about 8 months flat out told me my reports were 'full of noise, not results.' He pointed to the 15 hours a week I was spending on a new, trendy app that brought in maybe 3 leads total. He said, 'Rose, you're showing me activity, not growth.' That hit hard. I cut that platform cold turkey and put those hours back into refining our core Facebook ad audiences. In two months, our cost per lead dropped by 40%. Everyone says you have to be everywhere, but what's the real cost of spreading too thin? Has anyone else had a client give them a reality check that actually improved their strategy?

3 comments

3 Comments

johnfoster3mo ago

My old boss used to call it "shiny object syndrome." We spent six months and a decent chunk of budget building a fancy interactive tool for our website because a competitor had one. It got maybe fifty total uses. He finally asked in a meeting what problem it solved for our actual customers. The room got real quiet. Sometimes you need someone outside your own head to point out the busywork.

gonzalez.anna3mo ago

That's a brutal but needed lesson. @johnfoster is right about shiny objects, they just create noise. Real growth comes from doing fewer things better.

wendy6741mo ago

Oh my god, wait, fifty total uses? That's insane. I mean, I know we've all chased some dumb trends but that's next level. Six months of work for basically nobody to even click on it? That's the kind of thing that makes me glad I'm not a manager.