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My newsletter open rate jumped 40 percent after I switched send times
For like a year I was blasting my weekly newsletter out at 9 AM Monday morning because that's when everyone else does it. Then I noticed my buddy in ecommerce sends his at 7 PM on Thursdays and his open rates were way higher. I tried the same thing for 3 weeks and my opens went from 18% to 25% on average. Has anyone else found a random time slot that just works better for their audience?
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price.alice15d ago
Oh totally, same thing happened to me. I switched from Tuesday morning to Saturday afternoon and my opens jumped like crazy, it's wild how much timing matters.
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cole_bailey8515d ago
Honestly I used to think timing didn't really matter that much, I just sent stuff out whenever I got around to it... But seeing little tweaks like that making such a big difference makes me rethink everything. Guess I gotta start paying more attention to when people are actually checking their stuff.
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