12
Just realized my 30-day email sequence beats my one-off campaign by 40% on sales.
The difference was adding a story about a client in Austin who saved $2k, which got way more replies. Anyone else see a big jump from switching to a story format?
2 comments
Log in to join the discussion
Log In2 Comments
johnson.lee23d ago
That part about the Austin client saving 2k is key. It's not just telling a story, it's giving proof that's easy to picture. People trust a real example way more than just features. My open rates went up when I stopped talking about my service and started showing how it fixed one person's specific problem.
6
riverp3723d ago
Used to think I needed to list every single thing my service could do. Honestly, it just made my emails sound like a boring manual. Then I saw a post from @johnson.lee about this exact thing and tried it. Wrote about a single client who cut their setup time in half, just a simple story. The replies I got back were way better, people actually saw themselves in it. Tbh that proof is everything.
4