H
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Just realized how much simpler running ads felt back in 2016

I had a week that year where a single Facebook ad for a local cafe brought in 50 new email signups for under $20. The targeting was just 'people who like coffee' and it worked. Anyone else miss when it was that straightforward?
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2 Comments
anthony_fox90
Simpler for you, maybe, not for users.
10
margaret_nelson
What changed to make it so complicated now?
4