Just compared Mailchimp to Brevo for email campaigns and one was a total disaster

I ran the same promo to 500 subs on both and Brevo's deliverability hit 98% while Mailchimp barely got past 60%. Has anyone else noticed their open rates tanking after Mailchimp's new algorithm changes?

2 comments

2 Comments

riverp379h ago

Yeah the algorithm changes hit us hard too around that time. We had to switch almost entirely away from Mailchimp because open rates dropped off a cliff overnight after they updated their spam filters. Brevo's been way more consistent for us as well, especially with smaller lists under a few thousand.

river1827h ago

@riverp37 nailed it with "open rates dropped off a cliff." Same thing happened to me last month - I sent a test newsletter to 300 people and Mailchimp flagged half of them as spam for no reason. Brevo's been smooth sailing since, even with my tiny list of like 200 subscribers.