Influencer marketing finally won me over after one $200 post

I run a small dog grooming shop in Austin and always thought influencer marketing was just people getting free stuff for no reason. A local pet influencer with about 5,000 followers posted a video of her dog getting a groom at my shop and it brought in 12 new clients in two days. That was back in March and those customers have each spent around $150 so far. Has anyone else had a small promo like that actually beat their bigger ad spend?

2 comments

2 Comments

jennifer_west5d ago

Oh man, THIS is exactly what I needed to hear cause I finally caved and tried it too! I had the same dumb mindset at first, like "why would I pay someone just to hold a product up to a camera" lol. But I spent $150 on a tiny local foodie influencer and she posted one reel of my homemade hot sauce and I got like 20 orders in a week. That was way more than my Facebook ads ever did for the same money. Now I feel like an idiot for being so stubborn about it for years. Maybe we're just bad at targeting our own stuff? lmao

piper1755d ago

Small local influencers are where it's at, honestly. @jennifer_west you hit the nail on the head, we probably just suck at targeting ourselves. I think big ad platforms are way too easy to burn money on without knowing who actually sees it. Word of mouth from someone people trust is just different.