Had a chat with a junior dev last week that lowkey changed how I write email copy

Honestly, I was venting about open rates to this guy on my team, and he just said 'your subject lines sound like a robot wrote them after reading a textbook.' He wasn't wrong. I'd been using all these formal phrases from the brand guidelines, and he pointed out nobody actually talks like that. Now I'm rewriting my whole sequence to sound more like a text to a friend - has anyone else totally flipped their tone after one comment?

2 comments

2 Comments

faithjones4d ago

So true, those brand guidelines can really kill your personality!

the_luna4d ago

They made me rewrite my about page three times because it was "too conversational" for their brand voice. Like, what's the point of being a creative professional if you have to sound like a robot? I still cringe thinking about all the personality I had to strip out of my portfolio.