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Found a weird way to boost our local service ads click rate
Our plumbing company's Google ads were getting clicks but no calls for about two months, so I tried putting our actual phone number in the ad headline instead of just the description. Calls went up by 30% in the first week, which was a huge relief. Has anyone else tested putting contact info right in the ad copy like that?
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fiona5023mo ago
Yeah, that trick worked for my shop too.
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derek9393mo ago
Guess we're all just out here using the same secret cheat code...
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johnfoster2mo ago
All the best ideas come from accidentally bumbling into them, right? I ran the same move for my tree trimming service and it was like someone flipped a switch - calls went from zero to "can you stop the phone from ringing." Funny thing is I spent like two months trying to figure out fancy ad copy before just slapping the number right there. It feels almost too stupid to work but that's the whole secret I guess.
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