4
Appreciation post: Switched from a general audience to a lookalike audience for a Facebook ad.
The general one got a 1.2% click rate, but the lookalike based on our top 100 customers hit 3.8%. That extra targeting was the whole difference. Anyone have a good method for building those seed audiences besides past purchases?
2 comments
Log in to join the discussion
Log In2 Comments
nelson.finley17h ago
Heard using email subscribers as a seed audience works pretty well too.
7
gonzalez.anna18h ago
Top 100 customers" makes it sound so official. My seed audience would probably just be the three people who actually read my email newsletters. And my mom. She counts as a repeat customer, right?
2