A/B tested my landing page headlines and lost 30% of conversions overnight

I was sitting at my desk in Austin trying to optimize a client's SaaS page. Swapped their main headline from 'Save Time' to 'Boost Revenue' based on a gut feeling. After 1,000 visitors the new version tanked hard, so I switched it back within 2 hours. Has anyone else had a simple headline change blow up in their face like that?

2 comments

2 Comments

jamesmason1d ago

Dang, maybe people who wanted to save time don't care about boosting revenue.

wyatt_ross271d agoMost Upvoted

Maybe people who wanted to save time" is the key part here. Some folks just want to get their work done fast and go home, they don't care about squeezing out extra profit. Time is valuable too, not just revenue.