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DAE figure out their whole pricing sheet was off because a customer asked one simple question?
I do small engine repair out of my garage in Lansing and for about 8 months I was charging flat rates I pulled out of thin air. Last Thursday a guy drops off a riding mower and asks if my $65 tune-up covers the fuel filter or if that's extra. I said it covers it, then did the job and realized the filter alone was $11 and the plug was $7, so I was basically working for beer money on the cheap ones. Then I added up my parts receipts for the week, $214 total, against what I billed, and the gap made me feel sick. I redid the sheet that night with parts and labor split out separate, and my average ticket went from $58 to $94 on the next 6 jobs. Feels dumb that a random question did what 8 months of guessing didn't. For you flat rate folks, do you pad the parts markup or just charge straight cost and lean on labor?
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