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That 1999 article saying the internet would kill newspapers really missed the mark
I was digging through some old magazines in my shed last week and found a 1999 issue where an expert swore by 2005 everyone would get all news online and print would be dead. Now here I am still getting the local paper delivered every Wednesday and Sunday because my 70 year old client insists on seeing her landscaping ad in print. Anyone else still dealing with clients who ignore digital and stick to dead-tree media?
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sage_perry3mo ago
Why does everyone act like a 70 year old running a tiny landscaping ad is some huge business failure waiting to happen though. Like @felix_thomas73 she's probably not losing sleep over cost per click or whatever. The paper comes out twice a week and her phone still rings. Maybe it's just working for her and that's fine. Not every decision has to be optimized to death with spreadsheets and analytics. Some folks just want to see their name in print and call it a day.
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felix_thomas733mo ago
Is that landscaping ad actually working for her, or is it more of a habit at this point? Just curious if she's ever compared the cost to a targeted Facebook ad or something like that.
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