That Tuesday my client asked me to 'ask anything' and I took it way too literally

I was doing a website review for a bakery in Austin, and the owner said 'just ask anything you need to know.' I spent 45 minutes asking about their grandma's sourdough starter, the local flour mill, and if the cinnamon rolls had a secret ingredient. We never got to the SEO part. Has a simple phrase ever sent you completely off track with a client?

3 comments

3 Comments

caseyw123mo ago

Honestly, I see that as a win... that's how you find the real story for a brand. Those details about the starter and the local flour are the good stuff, the things that make people actually care about that bakery. You can fix SEO later, but you can't fake that kind of real heart. My best work always starts when a client says something open like that and I just dive into the weird specifics.

lisa_murray3mo ago

But can't you fix the SEO and still have the real heart? It's not like one kills the other.

linda_butler2821d ago

Oh come on, you really think finding out about their starter culture and local flour is that deep? It's a bakery, not some profound life story people are dying to read. I mean yeah, those details are nice and all but let's not act like we're uncovering hidden truths here. Most folks just want to know if the bread is good and how to find the place online. The whole "real heart" thing feels a bit overblown to me, honestly. It's marketing talk at the end of the day, not some sacred mission.